Sales Operations Workstation
SalesOps: The AI-Powered, Next-Generation Sales Automation Application
Go beyond traditional field applications. SalesOps transforms your large-scale sales and distribution networks from a reactive tracking mechanism into an autonomous operation that anticipates the future.
Years of Expertise
Client Retention Rate
Enterprise Solutions Delivered
Trusted by the world’s most innovative teams
ECOSYSTEM
SalesOps — An Integrated Ecosystem
Under the SalesOps umbrella, the SFA core module sits at the center; PRM, B2B, DDI and Merchandising work seamlessly around it — one flow from field to HQ.
PRM — Partner Relationship Management
Manage planning, campaigns and ordering with your distributors and partners in a single loop.
- Planning & reporting cycle
- Campaign & promotion management
- Order entry & ERP integration
DDI — Data Consolidation
Consolidate data from commercial systems into a single layer; product-level sales reports and stock movements visible from one point.
- Commercial system integration
- Product-level sales reports
- Stock movement tracking
CORE MODULE
Sales Force Automation (SFA)
The operational backbone where field sales, delivery vehicles and the call center meet. Order capture, distribution, van sales and telesales run on one intelligent platform — seamlessly, even offline.
B2B — Online Sales Portal
Professional and consumer portals selling from partner stock — payment, collection and delivery end to end in one flow.
- Professional & consumer portals
- Online sales from partner stock
- Payment, collection & delivery
Merchandising — Perfect Store Management
Audit shelf and store standards with AI; collect field data with dynamic forms and track competitors.
- AI planogram checks
- Dynamic surveys & forms
- Competitor analysis & performance tracking
FIELD OPERATIONS
One Mobile Workflow from Field to HQ
Order capture, distribution, van sales and telesales — all on the same backbone, seamless even offline.
Order Capture
Order entry in seconds, with customer history, stock and campaigns at hand.
Route & Distribution
Dispatch and route management; planned vs. actual on one screen.
Van Sales
Sell from vehicle stock with mobile invoicing.
Telesales
An order channel for the call center — same data, same flow as the field.
Live Map Tracking
Teams, visits and route execution on a live map.
Real-Time KPIs
Targets, revenue and visit performance on live dashboards.
Offline-First Architecture
Works without connectivity; synchronization is automatic.
ERP & Middleware Integration
Seamless data flow with your existing ERP and middleware stack.
RONA.AI
What Can RONA.AI Do?
The 10 capabilities of the AI embedded inside SalesOps — with you at every step, from suggestions to coaching.
Suggested Ordering
Customer history, stock, seasonality and active campaigns.
↗ Higher availability & sales
Order from Shelf Photo
Product and stock recognition from a shelf photo drives order suggestions.
↗ Orders in seconds, in the field
Trade Marketing
Campaign design, target audience and budget allocation suggestions.
↗ Higher campaign effectiveness
Distribution Optimization
Vehicle fill rates, traffic and customer satisfaction.
↗ Lower distribution costs
Visual Processing & Barcode
Shelf and document recognition, on-device barcode scanning.
↗ Manual data entry disappears
Hot Sales Route
Daily visit order and the shortest route; offline on mobile.
↗ More visits, fewer kilometers
Natural-Language Reporting
Ask questions, get reports — no SQL required.
↗ Instant insight and quick training
Coaching
Anomaly detection, stock alerts, sales-drop and collection risks.
↗ Proactive intervention
Sales Forecasting
Customer- and product-level demand forecasts feeding targets and stock plans.
↗ More accurate sales plans
Vehicle & Warehouse Stock
Automatic suggestions for vehicle loading and warehouse stock levels.
↗ Fewer returns, fewer stock-outs
HEAD OFFICE
12 Capabilities Orchestrating the Head Office on One Platform
SalesOps manages sales, channels, products and processes from the center.
Master Data Management
Customer and product segmentation, customer groups, extra and dynamic groups are managed from one center; hierarchy, custom field definitions and column-level user permissions serve the right view of data to every role.
Analytical Reporting
Widget-based dashboards are personalized through user authorization; alongside embedded Qlik Sense and Power BI, AI-native dashboard support enriches reporting end to end.
Product Routing
Restricted, sellable, preferred, new, non-selling and designated products are defined by rules; quota definitions and product color coding always steer the field team to the right product.
Price, Promotion & Campaigns
Amount or percentage discounts are built by product and customer breakdowns; optional, conditional and cumulative discounts, conflict checking, max application counts and campaign combinations are managed end to end.
Distributor–HQ B2B
Orders placed with HQ and returns pass through workflow approval; ERP and DBS integrations, credit limit inquiry and in-transit stock visibility keep the channel in a single flow.
Workflow Approvals
Multi-step approval flows are built for document types, master definitions, user and contract definitions, collections and return types; every step is tracked with email notifications.
Gamification
Scoring tied to visit, sales and survey targets; leaderboards by person, region and team, level/league/marathon structures, points-and-badge support and instant celebration screens gamify the field.
Training
Video and document content is assigned by role, region or person; mandatory/optional separation, exam and quiz support, and progress and success reports track training end to end.
Availability & Surveys
Availability definitions use in-stock/out-of-stock, quantity and previous-answer types; sequenced questions and complex surveys are sent to the field as mandatory or optional.
Sales Budget Management
Contract definitions are mapped to budgets; total and spent budget are monitored in real time with online control.
Targets & Incentives
Targets are defined by distributor, customer and sales-rep breakdowns, down to product group and product detail; loaded quickly via bulk entry and Excel import, traceable end to end.
Asset & Inventory Tracking
GPS location tracking with IoT sensors such as temperature, door and fill level; custody-transfer, periodic maintenance, fault service requests and cost tracking. Assets are verified in the field via QR, barcode or serial.
WHY FRONTA
Where Deep Expertise Meets Modern Intelligence.
From field operations to AI-driven decisions, Fronta is the partner that knows your industry from the inside out.
Fronta is a strategic technology partner specializing in distribution channel management, field operations, and AI-driven decision intelligence. With over 20 years of hands-on expertise in supply chain and sales systems, we combine deep industry heritage with boutique consultancy agility. From data integration and revenue assurance to inventory optimization and digital transformation, we don't just implement software; we engineer ecosystems that turn data into decisions and decisions into growth.
Faster Development
Client Revenue Impacted
CONTACT US
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Unite Your Sales Operation on One Platform
End-to-end visibility and automation from field to HQ with Fronta SalesOps. Let's plan a live demo tailored to you.
